We have successfully built up a comprehensive value chain for producing hand-made, sustainable high fashion, and at the same time, affordable, collections for the millennials, in such a way that hand-spinners (katins), weavers (bunkars) and other skilled artisans are engaged to do all the work manually by using the traditional age old methods.
This has helped in mitigating the adverse impact of automation & mechanisation which have increased productivity and profitability, but have – at the same time – resulted in more & more artisans losing their livelihood and gradual erosion of the centuries old crafts of hand-spinning, hand-dyeing and hand-weaving.